Every season starts not with sowing, but with understanding.

Understanding why we do this. Who needs our cotton. And what it truly means to “work by standard.”

A new season’s workshop under the Better Cotton program has started in Bukhara.
We — the Global Textile team — are taking part, because for us, this is part of a bigger journey: to help make Uzbekistan’s cotton industry modern, sustainable, and respected worldwide.

At the workshop, we discussed seasonal plans, prepared for international certification audits, and worked with experts on how to improve everything — from soil care to working conditions.

We take part in this because we believe: the future of Uzbek textile begins with steps like these.